The Financial Thinking

Women were never really taught how to build wealth, and The Financial Thinking was created to change that. Founded by Laura Pulita, it offers a clear and modern approach to investing and financial independence, designed to help women feel confident, informed and in control of their financial future. Many women spend years building careers, families and stability for everyone else, yet feel disconnected from their own money. Not because they are incapable, but because nobody ever explained investing clearly, so they delay, overthink and leave their money sitting still. Laura has more than 20 years of experience in banking and investing, and she combines structured financial education and behavioural finance with applied neuroscience: how money works, and how emotions shape the decisions you make with it. There is no intimidating jargon. You can start with a personalised one-to-one session, join the Smart Investing Masterclass, which always includes a real one-to-one session, or come to a shorter workshop on a single topic. Laura also runs a women's community of more than 90 members and holds seminars around the Algarve, in Olhão and Vilamoura.