Victor Picardo Hairstyling Group

Victor Picardo Hairstyling Group is a hairdressing brand that took its first steps in Portugal in 1993, when it opened its first salon in Lagos. Over more than three decades the group has grown into a network across the Algarve, today comprising five salons between Lagos and Vale do Lobo: Lagos (the original salon, on Rua Candido dos Reis), Lagoa (opened in 1999 and now one of the group's flagship spaces, with regular appearances from the group's senior stylists), Carvoeiro (a recently renovated salon on Rua do Farol), Portimao (at Rotunda Salgueiro Maia, which also houses the group's call centre and hairdressing academy) and Vale do Lobo (next to the Royal Spa at Vale do Lobo). The group structures its stylists into a skill-based hierarchy and works with brands including Redken, L'Oreal and Pureology, alongside its own online shop for hair products. Online bookings, a group hairdressing academy and seasonal campaigns are all run centrally through the group's own website and call centre. This listing uses the Lagoa salon, one of the group's flagship locations, as its primary address; the group's other Algarve salons in Lagos, Carvoeiro, Portimao and Vale do Lobo are detailed on the Victor Picardo website.